Baby shopping, minus the hundred tabs.
A calm, UK-focused guide to what to buy, what to skip and where to save, tailored to your family.
Find your starting pointFree: 3 questions, no sign-up. Full guide £4.99 once, no subscription.
Illustration. Your own list adapts to your answers.
What you get
- ① Your next three decisions, not 67 at once
- ② Essential before birth · Useful but optional · Can wait
- ③ Already have it? Mark it sorted and it leaves your spend
- ④ A lower-cost option next to the picks
- ⑤ Hospital bag for you, baby and your birth partner
- ⑥ Second baby or twins? The list adjusts
How we choose: UK safety guidance first (NHS, The Lullaby Trust), then independent awards and reviews such as Mother&Baby and MadeForMums. We read the reviews; we don't lab-test. Read our method
No brand pays to be on the list. If a link ever earns us a commission, we label it.
Free lists are good too. LittleList, Amazon and Mamas & Papas lists cost nothing. Domela is for when a list has left you with more to buy, not less: fewer decisions, reasons to skip, and a spend figure that drops as you go.
Questions
Is it a subscription?
No. £4.99 once.
What if prices change?
Prices show the date we checked them. Always check the retailer before you pay.
I already have a child.
Mark what you're reusing; the rest adapts, including sibling gear by your older child's age.
Is this medical advice?
No. For health and safety we link to NHS and Lullaby Trust guidance. Always follow your midwife, health visitor or GP.
Or go straight to the full guide · £4.99